Meme warfare utilises the internet’s behavior of spreading and copying content in order to spread narrative or ideas. The ability to contribute, go viral, remix and share on open source networks works as the perfect platform for spreading and influencing political systems.
#EggBoy (Will Connolly) was known as hero for smashing an egg on the far right senator Fraser Anning after he blamed the Christchurch attack on Muslim migration. As this headline and video went viral, #eggboy became a sensation with many memes created to accompany.
The egg smashing video, photos of Will or just a single egg was used as a symbol against racism in protest of the senator’s highly criticised views. Anonymous users were able to remix egg boy content and post it to sites such as Twitter, Instagram and Facebook where people were able to further circulate and share this content to demonstrate their support for Will.
Bees and Bells 