How do you market mass content to separate niche communities? Well you can start by changing the thumbnails, at least that is what netflix does… This week’s Mark Manson’s reading points out that the ability to control your own attention and focus is a valuable asset. Becoming more self aware on how businesses profit off your attention is useful to identify where they are trying to push you.
For instance, it is now more well known that Netflix will customize series and movies thumbnails based on what the algorithm says about you. This is to encourage users to watch content because it may seem like something they have already watched, or already enjoy.
So in the case of Netflix, attention to a particular series/movie will create user dedication towards their Netflix subscription making them less unlikely to cancel it.
This week my remediation is based around then many thumbnails for Netflix’s Stranger Things, what kind of viewer are you?
Bees and Bells 