The Background and Ethics Involved in Podcasts

In April of 2020 Apple Podcasts hit 1,000,000 total individual podcast shows, this incredible amount of media also has academic research surrounding it that assess its impacts. True-crime podcasts alone have a web of public interest surrounding its “meaning”, why do we listen, how does the show represent itself, how do podcasts investigate crimes and how podcasts can be used as a tool. 

Boling’s “True crime podcasting: Journalism, Justice or entertainment?” explore the fine line true-crime podcasts are able to walk when providing a form of entertainment consumption and impacting the outcome of the case they are exploring. Boling’s study pointed out that many of the interviewed podcasters were contacted by lawyers in order for their case to generate public interest. This ability to educate the public on failings within the criminal justice system and draw attention to issues is very impactful on listeners and cases. This audience reaction was described as an “essential process” and a “two-way flow of information and people” by Colin Miller (a host of the true-crime podcast Undisclosed), as their listener’s email or reach out through social media with unexpected information on the case. This interaction also includes “educating for change” as Madeline Baran (investigative reporter and host of In the Dark) explains that broadcasting information can lead to listeners to engage, question and debate. 

REWARD: Superintendent Scott Cook with Janine Vaughan's sister Kylie Spelde, of Musewellbrook, and brother Adam at a press conference in March, 2019, where police announced a $1 million reward.
Scott, Kylie and Adam, press conference in March 2019 for Janine Vaughan’s disappearance | Muswellbrook Chronicle

Boling’s study brings to light the impact podcasts have. But in a more traditional sense, Inne’s “The Media as an Investigative Resource in Murder Enquiries” explores how police are able to utilize the media when conducting investigations.

Based on fieldwork and analysis Inne’s was able to identify numerous objectives:

  • Publicizing a crime so the offender will become overwhelmed with guilt or the reality of living life on the run 
  • Manifest uncharacteristic behaviours from the offender, that those in close contact can recognize
  • Exploit guilt of someone “shielding” offender
  • Photos or descriptions would help a member of the public to recognize the offender
  • Seek out individuals who witnessed something, who previously did not want to be involved or were not aware of its significance
  • To enhance/develop suspicions on an individual close to the victim

Each of these objectives can also be applied to podcasts as a form of media. By creating whole podcasts show dedicated to a particular case, these objectives could be intensified due to a longer run time filled with more evidence, descriptions and victims. This is a large reason why I chose to focus on podcasts that focus on a single case, not a true-crime show with new cases every episode.   

As journalists begin to transition into podcasts such as the many popular podcasts created by The Australian, they have to face the fine line between principles. Sherrill’s “Suddenly, the Podcast Was Sexy” addresses how journalists are used to “fact-finding” and bringing forward information, but when creating a true-crime podcast there is a need to bring about change. Sherril also explored these theoretical concepts within her study, which would be useful to my observations and research:

Beginning research into social space and identity
  • The social space – this concept involves how the podcast defines itself, whether they monetize target audiences, how do they compare themselves to other forms of media such as journalism or entertainment, what role do they play in this community?
  • Movement orientation, collective identity and movement processes – would the podcast consider themselves part of a movement, are there particular events or opportunities that support this, what are the societal forces involved?

These concepts could be applied to podcasts such as The Australian’s Night Driver, including how they present themselves as a media outlet and use this platform to enact change. 

When observing and researching a group online there are many circumstances I need to take into consideration to ensure that they are rightfully represented. “Podcast Ethnography” pointed out the ethical dimensions that should be considered when participating in “ethnographic lurking”, in comparison to its scientific value.

Winter and Lavis’ “Looking, But Not Listening? Theorizing the Practice and Ethics of Online Ethnography” outline how “lurking” is more than listening it is participating, as this engages with emotions, multimedia and community context. With this considered, when collecting data from those in the online Australian true-crime community no raw data will be presented, or anything identifying. Instead, I will focus on the communities impact on me, or paraphrase ideas, feelings or movements. This will also involve the ethical representation of online groups, which will require me to provide context when necessary as it is not enough to pick and choose comments that support my viewpoint. 

As I explore the genre of true-crime, anonymity and ethical representation is particularly important as the topics can be sensitive. When exploring a case, such as the Night Driver, I will choose not to present more information that isn’t provided in the podcast such as participants full names, locations or background if it isn’t necessary or already revealed. This is unnecessary to my research and will not add to the ethnography, so it will be left out. 

Sky News Australia on Twitter: "Hedley Thomas on 'The Teacher's Pet'  podcast, looking at the alleged murder of Lyn Dawson: Chris Dawson must  have a presumption of innocence … He deserves an
Hedley Thomas on Sky News | Twitter

A large portion of my research will take place on media outlet websites, in order to gain a good grasp of the media representation of the case. Since these articles are created and credited by journalists, I will be able to properly reference them and their work without imposing on personal feelings or ideas.

Considering there are endless ethical issues that can be considered when researching, observing and presenting information, the main aspects that will be enforced is anonymity, context and crediting.  

Research used:

Boling, K.S (2019) “True crime podcasting: Journalism, justice or entertainment?” Radio Journal: International Studies in Broadcast & Audio Media, Volume 17 Number 2

Innes, M (1999) “The Media as an Investigative resource in Murder Enquiries” Department of Sociology, London School of Economics, Brit. J. Criminol, Vol. 39, No. 2, Spring 1999

Lundström, M & T.P. Lundström (2020) “Podcast Ethnography” International Journal of Social Research Methodology

Sherrill, L.A. (2019) “Suddenly, the podcast was sexy”: an ecological and social movement theory approach to true crime podcast phenomena” The University of Alabama, pp. 58-59

Winter, R & Lavis, A (2020) ” Looking But Not Listening? Theorizing the Practice and Ethics of Online Ethnography” Journal of Empirical Research on Human Research Ethics, Vol. 15, pp. 55-62

Planning My Media Niche

There are many avenues to explore in Australian true-crime podcasts, especially when incorporating the crimes themselves. This can include the media representation of the crime, the podcasts narrative and even the podcasts impact on the case. Crime podcasts hold the power to choose how they tell the complete story of the case, as the majority of the time the listeners have never heard of the case or its details as the story is often underpublicized and in need of public attention. The experience of listening to a new case is very unique, and many aspects of the podcast work together to form listeners’ opinions and thoughts around crimes. 

Accused wife killer Dawson back in court | Illawarra Mercury ...
“The Teacher’s Pet” Chris Dawson back in court | Illawarra Mercury

Detailing, researching and exploring this experience of listening to a new case would be interesting for media ethnography.  By incorporating personal experiences, online listeners’ reactions, media representation and even changes in the case, in order to understand the impact true-crime podcasts have. A new Australian true-crime podcast “The Night Driver” is about to be released, which has been surrounded with buzz as it is hosted by Hedley Thomas who also hosted the very popular and impactful “Teacher’s Pet”. Considering the timing of this release, it seems like a good opportunity to explore the impact of a true-crime podcast as the episodes are being released. A prospective audience for this would be fellow listeners of true-crime, in order to reflect on their personal experience with these particular podcasts and how podcasts shape their understanding of a case. This topic for media ethnography is a good opportunity to demonstrate how I am able to combine personal observation methods with research on a podcast’s surrounding impact.

Research Plan

My research plan will operate as an inductive analysis, as my niche does not yet have a hypothesis directing the research. I have used “Qualitative Research: A Guide to Design and Implementation” and “An Autoethnography on Learning about Autoethnography” in order to direct the approach to my media niche plan. 

When Ollie met Lezlie - Unravel True Crime - ABC Radio
When Ollie met Lezlie “Unravel’s Snowball” | ABC Radio

Qualitative Research: A Guide to Design and Implementation” detailed that observers should be open to early impressions, as well as deciding what events to concentrate on prior to the observation. This has led me to plan to conduct prior research surrounding the Night Driver podcast including the media’s discussion of the case prior to the release of the podcast (may require the use of the Way Back Machine) in order to compare the effects true-crime podcasts have on media representation. By also deciding to observe the weekly release of episodes I will be able to focus on specific events. This resource also split observation tasks into separate categories which includes physical setting (podcast sites, news sites, discussion sites), participants (host, guests, journalists, listeners), activities and interactions (news stories released, discussion sites), conversations (structure of podcast episodes, interaction between host and guests, listeners reactions), subtle factors (editing of podcast, media releases) and your own behavior. 

Spotify redesigns its podcasts show page UI to match Apple Podcasts
Spotify redesigns podcasts | News Landed

When exploring autoethnography, “An Autoethnography on Learning about Autoethnography” was useful in identifying six steps of heuristic inquiry, which has helped to shape how I will conduct my research plan. Initial engagement, immersion, incubation, illumination, explication, and creative synthesis will be used to explore Australian true-crime podcasts and the release of the Night Driver. By identifying a topic I am interested in and planning I have already entered the first step of initial engagement. Immersion will allow me to conduct my initial research on the case prior to the podcast release, which will all be documented on my laptop with screenshots of previous media coverage. Incubation will occur when the Night Driver begins to release its weekly episodes as I will be able to begin my observation process (as previously stated) which will include note taking of the episode itself and further research of online reactions such as paraphrasing online comments, theories and suggestions about the latest episode. Explication will occur when I have collected sufficient field notes and experiences that allow me to begin to form analyses and connections, which may surround the theoretical paradigm of media representation and impact. Creative synthesis will occur when I begin to create a digital artefact surrounding my media niche.  

Research Schedule

These schedules indicate the times in which I would like to conduct different research tasks. Though this schedule may need to be reworked along the way, but this gives me a good outline of where I would like to be.

* B indicates the break weeks.

TasksStart DayDuration (Days)
Conduct prior research24/08/2014
Taking notes on episodes07/09/2035
Observing media response14/09/2028
Observe changes in case12/10/2014
Begin explication12/10/207
Finalise theoretical paradigm26/10/2019

Resources:

Merriam, Sharan B.  and Tisdell,  Elizabeth J. (2016) Being a Careful Observer, in Qualitative Research: A Guide to Design and Implementation, Jossey-Bass: San Fransisco.

Wall, Sarah (2006) An Autoethnography on Learning about Autoethnography, International Journal of Qualitative Methods 5 (2).