Let’s View The Reviews

Amelia’s Podcast: “In the Interim”

Concept –

Amelia’s DA is a podcast called “In the Interim” which features two of her friends. As she mentioned she has previously made a podcast, I do encourage her decision for her DA to take this form as it is clear during the pandemic listenership for podcasts is still on the rise (not to mention recent lockdowns). I believe the concept of the podcast itself gives Amelia a lot of room to play, as she as able to adjust topics, themes and talking styles as she sees fit over the course of the episodes releases.

Methodology –

I believe Amelia’s decision to also run a podcast Instagram is a great idea. Often podcast “highlights” get more views/listens than the episode itself, as it is able to give audiences a little taste of the content. By cutting up parts of the episodes and turning them into Instagram reels Amelia will be able to get a good sense of which content/topics are successful and which are not, because over the course of a full episode you cannot tell which parts audiences engaged with most.

Utility –

The utility of this DA is very relevant to the current times in lockdown. I think a good way for Amelia to consider the relevance to her audience is to think about how and when they will listen to the podcast. For instance will they listen when working from home, when going for a walk or when cleaning, this could help to better understand what topics and what length of time would be the most beneficial.

Pitch –

Amelia’s pitch was very well recorded and looked very aesthetic, she was able to use the template to ensure she addressed everything. It would be great to see a little bit more “behind the scenes”, whether that is the set up of Instagram, screen recordings of testing Zencastr or examples of any podcast influences Amelia has. This would just help provide more visual examples of her DA.

Suggestions –

I really think experimenting with Instagram reels will be important to this DA, as previously mentioned podcast highlights often generate a lot of engagement. If Amelia is posting to Instagram reels, I would encourage her to also post to TikTok as they contain the same format but it could help drive more engagement from the for you page. Typically this would require video recordings of the podcast as well, but that doesn’t mean it needs to be high quality. For instance “4 Freakshow” is a podcast/stream I often see highlights for on my TikTok and it is always displayed as a screen recording of a zoom call.

Michaela’s TikTok: “UOWDMS”

Concept –

Michaela’s DA is a TikTok account created for UOWDMS, as she became the UOWDMS TikTok creator in August 2020. This year worth of experience has allowed her to get a good understand of which content varied in interaction, so she is able to experiment with the algorithm. I really like Michaela’s concept, as she focuses on a more niche topic (university life) and is able to expand on it with so many different styles and trends. Having this more niche topic means she is able to gain a better understanding of her audience.

Methodology –

I definitely think Michaela has the right idea when creating content, TikTok can really be about the right place at the right time when it comes to trends. It is especially important that Michaela is an active user of TikTok, because there is nothing worst then seeing a creator jump on a trend 2 months late because they’re not actively engaged in the community. Maybe something interesting she could try out is borrowing the account of someone with a similar demographic, in order to view their “for you page”. This could further inform her content, as she would be getting a wider variety of trends.

Utility –

Being able to have such a tight target audience is great, especially because she is apart of that demographic. This allows Michaela to create relatable authentic content, as she does not need to try to understand or research her audience, because she is already apart of her audience. Creating this account for DMS has proven that Michaela can take a niche topic and expand it into hundreds of pieces of content.

Pitch –

Michaela had a very clear and concise pitch, her use of the template made the pitch very easy to follow. Something that I would have liked to be discussed further is Michaela’s plans for experimentation, since in the past she tested how posting times, frequency and hashtags affect her engagement. I would encourage Michaela to follow the same notion of experimentation with posts, but look into a new variable.

Suggestions –

Coming off my pitch feedback I think an interesting way to experiment with your content is to explore other people’s for you pages. It’s a common joke for people to ask “which side of TikTok are you on?” but I think Michaela could lean into exploring the difference between “straight and alt TikTok“. Although it seems funny, there really is such a dramatic difference in content styles, so this may help Michaela to fine-tune which style best suits her audience.